Ignaz Schwinn a German born engineer who emigrated to the United States in 1891 joined the cycling craze and founded a company called Arnold, Schwinn & Company with his partner Adolph Arnold (a meat packer) in 1895. Soon the company become very popular and they opened up more number of production units in united states and Chicago became the center of the American bicycle industry.
Bicycle output in the United States grew to over a million units per year by the by the 20th century.
In spite of of several competitors in the market, Schwinn managed to retain it’s image and was able to capture 25% of the industry share by 1950. It dominated the market by gaining phenomenal name recognition and consumer loyalty.
But with the introduction of motor bikes eventually the company started loosing it’s market share. Edward Schwinn Jr., the last Schwinn to run the company, sold the company in January 1993 to Scott Sports Group Inc.
Scott Sports Group focused on re branding the company. It’s fitness division made a significant contribution to the recovery of the company. Schwinn entered the fitness equipment market by 1960 with the introduction of Airdyne stationary bike. By 1994, it’s started manufacturing several cardio fitness equipment like Exercise bike, treadmill.
Most of them were ranging from $300 – $1500. Soon it gained popularity and made a remarkable progress in the fitness equipment section. Customers preferred Schwinn product over other brands due to the quality, reliability and the service.
USPs of Schwinn Exercise Bike
- Sturdy and quality design.
- Reliable and affordable pricing.
- Multiple resistance and user profile settings.
- Available in all categories like Upright, Recumbent, Spin.
- Integrated heat and sensors and easy sync with fitness apps like Schwinn fitness and MyFitnessPal.
- Wind resistance technology
- Integrated speakers
- Easy to assemble.
- Easy-to-read LCD console.
- VR Compatibility for a virtual workout experience
- Good product warranty.